Check out this video of a previous workshop!  http://www.vimeo.com/9892008

PRE WORKSHOP: September 19th, 2011, 7:30-9pm: Group hangout, get to know each other at the Villa!

Tuscan Vineyard {Style}shop Day 1: The Casual Portrait (engagement or bridal fashion shoot): Getting inspired in new ways, defining your style during a shoot, casting vision for the direction of your business, creating an excellent client experience, shooting right the 1st time, and  using a stylist!

Date: September 20th 2011

Time: 11 am-7:30 pm 

Cost: The cost for this workshop is the same as the spring, however with lodging & food included.

Lodging: 3 nights included, from Monday 9/19 night to Wednesday night 9/21 at Villa Catignano. Rooms will be 1st come, 1st served.  Check-out is Thursday morning at 10 am. If you are interested in staying additonal nights, pleaase email me and I can help you set that up under our reservation.

Small Class Size: up to 14 seats.

Workshop Benefits:  You will learn how to: 1) Escape from any creative plateau and gain an inspiring perspective on how to define your style with the images, and separate yourself from other photographers. 2) Have clarity on the steps you need to take to define your style. 3) Have confidence to nail your shots in the camera, so your entire post-production is a piece of cake. 4) How to emphasize the artist experience over the final product to escape the price shopping client.

This class is for: Beginner to advanced wedding & portrait photographers who want to define their style or energize their style with new inspiration.

Prerequisites: A minimum of a decision or desire to have a profitable photography business. That's it!

Stuff to bring: Camera w/ telephoto and portrait lens(s).  Good shoes to get around town, a laptop or a fat notebook and a pen, iPad or whatever you like for taking notes.  

Workshop details: This is all about developing your style as a photographer. I'll share how we use our stylist as a teammate to get our clients choosing exciting things that brand them as a couple.  How to get clients to not go to the cliche places like a beach or the standard "park".  Once we go over the plan for the shoot, we'll head out and hit up some locations in the surrounding vineyards, villages and a church from the 1400s and execute the shoot.  We'll open up the shoot so that everyone gets a chance to shoot, as well!  You are welcome to build your portfolio.  We'll cover basic Lightroom workflow geared for simplicity, and the style of your images/your brand.

We will take a small lunch break (food provided), and then the evening is open. We'll make pasta for dinner and cook together as a group (optional)! 

*Ticket sales are non-refundable & non-transferable.

Italy {Style}shop Day 2 : The business of specializing (branding, selling, positioning & profit)

Date: September 21st,  2011

Time: 10:30am-Sunset

This Class is For: Beginner to advanced wedding photographers.

Benefits:  You will learn how to: 1) Have the clarity to simplify to have your business give you freedom to only do what your the best at, and be profitable at it. 2) How to uniquely position yourself & your strengths to gain the clientele and reputation of your specialization that you need to grow your photographer business.  3) How to live the dream of being one of the lucky few to support themselves with photography as their income.  

Prerequisites: A minimum of a decision or desire to have a photography business.

Stuff to bring: laptop or a fat notebook and a pen, iPad or whatever you like for notes.  

NEW BONUS SEGMENT! A walk through a real wedding, I'll go through one of my complete weddings and share the why, how and what of all the details.

This workshop will cover these topics: I'll cover the state of the industry right now.  Why to specialize, alternatives to specializing (i.e. being a generalist.  If you hurt your knee, you'd go to a knee specialist over a general doctor, right? You'd also expect him to charge you a premium. You are either a specialist or a generalist, you'll find out exactly what you are and what you can do to either change it, or play the game at a higher level (more peace, clarity, profit & purpose). We'll review some case study examples to make this crystal clear.  Setting the right goals, and creating strategies and tactics to achieve them.  This makes saying "no" easy and not stressful.  Whatever tasks or opportunities you say yes to, will clearly move you closer to your goal and farther away from uncertainty and fear.

We'll also talk about being a performance artist vs. a product artist.  Finally we will cover socratic selling, how to sell your specialization.  Even if you don't have a niche, I'll show you how you can leverage yourself in your business more so than your images.  We'll discuss how you can lead the sales consultations by getting them to share what they are passionate about within the first minute of the chat.  That way you can decipher if they are a good fit for you.  We will wrap up with Character Marketing, and how to use your personality to grow who you are as a businessperson.

*Ticket sales are non-refundable & non-transferable

*In the event of event cancellation due to extreme circumstances, you will receive a full refund of your workshop cost. 

Best Car Rental location: economycarrentals.com  (this is where I book my rental from)

A few photographers from the workshop who have now positioned themselves very strong in Europe! Im proud of these guys!

I want to highlight a few of you here who have done excellently with positioning yourselves and doing well in your business!

Natalie Carstens - "The birth photographer"  http://www.nataliecarstens.com/  as far as i know your the only one in Europe that specializes in birth photography!

Craig & Chanelle are a sweet couple from the UK who are doing an amazing job of 5 star luxury weddings only! http://www.segeriusbruceblog.com/

Patricia Van Der Sloot - Fine art newborn photographer http://www.patriciavandersloot.com - she does only newborn work.